Ad Intel

What is Ad Intel?

Ad Intel is a powerful advertising intelligence tool developed by Nielsen. It is designed to provide advertisers, agencies, and publishers with comprehensive advertising insights, including ad spend and creative content. Leveraging its own data and third-party data providers, Ad Intel delivers deep market analysis. Its core features include monitoring competitors’ ad spending, creative effectiveness, industry trends, and offering ad variant suggestions to optimize campaign performance.

Key Features

Monitor Competitor Ad Spend and Creative Content: Track and analyze the advertising strategies of competitors.
In-depth Ad Creative Insights: Gain detailed analytics on ad creatives to understand their impact.
Industry Trend Tracking: Stay updated with emerging trends and winners in the advertising industry.
Ad Variant Suggestions: Receive recommendations to optimize ad performance.
Detailed Analysis Reports: Access comprehensive reports, including free basic industry reports.

How to Use Ad Intel

Register and Log In: Create an account on the Ad Intel platform.
Select Report Type: Choose the type of report you want, such as ad spend or creative effect.
Choose Data Fields: Select the specific data fields you wish to view from the field list.
Set Filters: Input JSON lists in the advertiser and industry options to set data collection filters.
Select Data Collection Medium: Choose the type of medium for data collection, such as social media or mobile apps.

Pricing Information

The basic industry report is permanently free. For advanced features like tracking winning ads and receiving ad variant suggestions, users can upgrade to Ad Intel Pro. Specific pricing details are not publicly available and may require contacting Nielsen directly for more information.

Helpful Tips

Utilize Free Reports: Start with the free basic industry reports to get familiar with the tool.
Customize Your Reports: Tailor your reports by selecting specific data fields and setting filters to get the most relevant insights.
Upgrade for Advanced Features: Consider upgrading to Ad Intel Pro if you need more advanced analytics and ad optimization suggestions.

FAQ

Who is Ad Intel suitable for?: Ad Intel is ideal for advertisers, agencies, and publishers who want to gain competitive insights and optimize their advertising strategies.
Can I generate reports for multiple industries?: Yes, Ad Intel allows you to generate reports across different industries, providing a comprehensive view of the market.
Is there a free version of Ad Intel?: Yes, Ad Intel offers a free basic industry report. Users can access this report without any cost.
How can I upgrade to Ad Intel Pro?: To upgrade to Ad Intel Pro, contact Nielsen directly for pricing and subscription details.
Does Ad Intel use my data for training purposes?: No, Ad Intel values user privacy and does not use user data for training purposes. Users can also delete their accounts and remove all data at any time.